"There is no more profitable investment than the one you make in yourself"
NewsThe CEO of AORA Health, Gonzalo Peñaranda, has participated in GestionaRadio, where he explained the qualities of AORA Life products and the pillars of the company.
5 Jul 2021Gonzalo pointed out that there are molecules in nature that have a beneficial impact on our health. "We have to investigate why, and when we know why, we have to adopt them in order to have a better reaction," he says. "We understand that we can offer an alternative based on three pillars".Science: we work with research teams that know the molecules.Applied science: it is interesting that things work, but this has to be accompanied by relatively fast efficacy, a price that the average consumer can afford and a pleasant taste.People: consuming these supplements is a personal decision. The industry is very prescriber-centric, which is fine, but the consumer must also be empowered. They have to know and be able to decide. "It is very difficult for the consumer to buy the product", but those who do, repeat, says Gonzalo.You can listen to the full podcast here, with Gonzalo's intervention from minute 20 of the Talenta Mundi programme.